The Wizard Difference

Wizard Lake Marine Inc. began in 1991 at our family home on Wizard Lake, Alberta. What began as a passion for boating and family recreation quickly grew into a lifelong commitment to our customers, our community, and the boating lifestyle.

By 1994, we put down permanent roots in Calmar – purchasing land and building the facility we’re proud to still call home today. As our customer base grew, so did our vision. In 2012, Wizard Lake Marine expanded into British Columbia with the opening of our Kelowna dealership, bringing the Wizard experience to even more boaters.

With BC’s boating industry thriving, we continued to invest in our customers by launching Wizard Boat Storage in 2020 – a true one-stop shop for service, detailing, indoor storage and professional gelcoat repair, ensuring our customers’ boats look and perform their best year after year.

Most recently, Wizard Lake Marine expanded south to Strathmore, Alberta, allowing us to better serve boating families across Southern Alberta.

Still family-owned and operated, Wizard Lake Marine has grown into a multi-location dealership supported by a dedicated team who share our no-pressure, family-first approach. Today, we’re proud to be recognized as one of the top tournament towboat dealers in the industry.

Whether you’re considering a new or pre-owned boat, shopping for watersports gear, or simply looking for honest, knowledgeable advice, we invite you to experience the Wizard difference in Calmar, Strathmore, or Kelowna!